DirectLine Auto insurance UK

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We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone.

It was a revolutionary time as out went the middlemen, the fat commissions, the forms and the jargon. In came speed, simplicity and a common-sense of human touch.

Today we have over ten million customers and a broad range of products and services. We do business over the phone and on the Internet aiming to offer a quick and straight forward customer experience.

Starting out

  • When Direct Line first opened it’s doors in 1985 there were 63 employees. There are now more than 10,000 employees.
  • Direct Line started selling car insurance from a single call centre in Croydon. Today, you can buy home, pet, travel, life, breakdown, landlord and business cover direct from us – online, or over the phone.

Comprehensive Auto Insurance

This covers you if your car is accidentally damaged, stolen or damaged by fire. You’re also covered for claims made against you by other people for damage to their property or bodily injury.

Policy documentsFor full details and exclusions please download our
Car Insurance summary & Car Insurance documents

Benefits of our multi-car discount

  • You’ll get a discount for every additional car you insure with us
    Save money every time you add another vehicle up to a maximum of 10 vehicles. And anyone living in the same home is eligible for a discount on their vehicles too. Subject to minimum premium. Introductory discount.
  • Your No Claim Discount will not be affected by other drivers on a policy
    If one of you has an accident or makes a claim, the others won’t lose their No Claim Discounts.
  • Every car you insure can keep its own renewal date
    Each policy can keep its current start date, so there’s no need to worry about the expense of policies all renewing at the same time.

And don’t forget the other benefits of Direct Line car insurance:

  • Uninsured Driver Promise
    If you have comprehensive cover, and you’re hit by an uninsured driver, providing it’s not your fault we’ll cover your excess and your No Claim Discount won’t be affected.
  • Vandalism Cover
    It’s hard to protect against vandals, so our Vandalism Cover comes as standard with comprehensive policies and preserves your No Claim Discount.
  • Repairs guaranteed for 5 years. Parts guaranteed for 3 years
    Guaranteed repairs and parts to your car when you use one of our approved repairers
  • A clean car, inside and out
    When your car’s repaired at one of our approved repairers, it’ll go back to you clean from top to bottom, front to back, inside and out.
  • Emergency helpline available 24/7
  • Named Driver No Claim Discount (NDNCD)
    Named drivers earn their own NDNCD, which can be used when they take out their own policy with us. Find out more about Named Driver No Claim Discount

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